How Women Entrepreneurs Can Network Authentically with Christine Fernandes

Ashley King
Jul 6
2 min read

Why We Need to Rethink Authentic Networking for Women Entrepreneurs

Let’s face it—traditional networking often feels transactional, inauthentic, and energy-draining. For women entrepreneurs and solopreneurs, especially, this “salesy” approach rarely leads to meaningful relationships or business growth.

In episode 054 of The Brand Bloomprint podcast, Ashley King welcomes guest Christine Fernandes, a community-builder and entrepreneur who’s redefining what it means to network with heart. Together, they explore how women can shift their mindset, show up authentically, and create real connections that lead to personal and professional expansion.

What Does Authentic Networking Look Like?

Authentic networking starts with vulnerability. Rather than focusing on pitching, Christine suggests showing up with curiosity and a genuine desire to connect. Ask:“How can I serve?” instead of “What can I sell?”

Christine reminds us that real relationships are built over time. This means showing up consistently, following up thoughtfully, and leading with who you are—not just what you offer.

“Lead with you, not your offer.” – Christine Fernandes

Why Community Is Everything for Solopreneurs

Entrepreneurship can feel isolating, but it doesn’t have to be. Christine emphasizes the importance of nurturing relationships and building a circle of support. As women, we thrive in community—especially when that community is grounded in mutual support and shared values.

Whether it’s through Instagram DMs, Zoom coffee chats, or community-led events, the key is to take the first step without expectation. When you reach out with authenticity (and no hidden agenda), you make space for collaboration and growth.

“Be curious about others first.”

How to Start Building Real Relationships in Business

If you’re ready to ditch the awkward pitches and build a brand rooted in relationships, here are a few steps Christine recommends:

Shift your mindset from selling to serving. Focus on how you can help.
Reach out without an agenda. Send a message, ask about their work, and simply connect.
Follow up with intention. Don’t let one-time chats go cold.
Show up consistently. Online and offline, presence matters.
Let your real self be seen. Authenticity attracts the right people.

Your Network = Your Net Worth

The people you surround yourself with can shape your business journey. Networking isn’t about collecting contacts—it’s about cultivating community. For women building brands today, success is as much about who you know as it is about how you show up.

Christine’s insights are a timely reminder that connection is our greatest currency in business. And the good news? You don’t need a massive following or fancy credentials—just the courage to be yourself.