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Our Mission. We help brands get clear on what is true, distinct, and worth building around.
Bloom brings strategy and creative together to turn that clarity into brands that feel coherent, elevated, and built to last. The work is hands-on and close to the source. We are not here to sell a process and step away. We are here to think with you, shape the direction, and stay in the work until it holds.
Bloom is led by two senior partners: Ashley King, who leads design and creative, and Kristina Hayes, who leads strategy and brand direction. Together, we bring big-brand experience to growing businesses in a way that is personal, precise, and built to last.
Your Trusted Creative Partner in Business and Brand Growth
At our Toronto-based agency, we provide a safe and empowering space for passionate entrepreneurs and business owners to dream big, feel seen, and achieve lasting success. Whether you are launching a startup or growing an established business, our personalized branding services are designed to support your growth at every stage.
We offer services in brand strategy, logo and identity design, website development, content marketing, and virtual assistant support. Our goal is to equip you with the tools, creativity, and guidance you need to build a strong and successful brand.
Our team proudly supports businesses across Toronto, throughout Canada, and around the world with tailored, results-driven solutions that increase visibility, engagement, and long-term impact.
Let us be your creative dream team for all things business and brand growth.
Meet Our Founder
ASHLEY KING
With over 20 years of experience in the luxury fashion industry and a successful career as a magazine editor, Ashley King brings a refined eye for global style, visual storytelling, and brand cohesion. Her journey through high fashion and editorial leadership, working alongside renowned designers and creatives, shaped her deep understanding of strategic, high-impact branding.
Transitioning into creative direction in the agency world, Ashley discovered her true passion: helping businesses define and elevate their brand identities. This passion inspired the creation of BLOOM, a creative platform designed to support entrepreneurs and businesses in launching, scaling, and refining their brands with intention and purpose.
Ashley’s experience spans luxury fashion, media, and fast-growing startups, reinforcing her belief in the power of authenticity and connection. At BLOOM, she leads with heart and strategy, empowering clients to craft brand stories that stand out, resonate deeply, and leave a lasting impression.
Whether you are building a new brand or refining an existing one, Ashley brings the creative judgment, visual precision, and lived experience to help it feel coherent, elevated, and true to who you are becoming.
Partner & Lead Strategist
KRISTINA HAYES
Good brand strategy does not start with a framework. It starts with a real conversation. The kind where someone finally says the thing they have been thinking but not saying, and everything gets clearer from there.
Kristina works alongside founders and leadership teams, not above them. Her presence is calm and her instincts are sharp. She sees patterns quickly, asks the questions that open things up, and holds the space for the kind of thinking that leads somewhere true. The result is never just a strategy document. It is a brand that knows itself.
More than twenty years working with organizations including Four Seasons, Coca-Cola, RBC, Bell, Visa, Mars Wrigley, Johnson & Johnson, and FedEx taught her that the best outcomes come from real partnership, not from being the smartest person in the room.
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Two leads, one purpose.
Ashley brings two decades of design leadership and visual craft. Kristina brings two decades of strategic direction and brand clarity. Together, they lead Bloom with a shared belief: that the strongest brands are built on truth, not trend.
