top of page

How to Build a Brand That Blooms: My Conversation on Badass Women in Business

  • Ashley King
  • 2 days ago
  • 2 min read
ree


I’m thrilled to share that I recently sat down with the inspiring hosts of the Badass Women in Business podcast for an episode titled “How to Build a Brand That Blooms: Ashley King on Letting Go, Levelling Up, and Creating Brands That Convert.” In this conversation we dive into the journey of building a brand with purpose, the mindset shifts required to scale, and the framework I use at BLOOM Virtual Co to help women-led businesses show up powerfully and convert authentically.


What We Covered

Here are some of the highlights from our chat:

  • My early roots in luxury fashion and editorial storytelling, and how they shaped my approach to brand design.

  • Why I founded BLOOM Virtual Co — not just as a business, but as a mission to help other women rise alongside me.

  • Honest reflections on perfectionism, burnout, and the freedom of building a trustworthy team.

  • A deep dive into emotionally resonant branding — why it matters more than being flashy.

  • My three-step framework for brand growth: Visualize → Audit → Act.


Why This Matters

In an era where brands are expected to look good and feel meaningful, the conversation we had hits the sweet spot: strategy + soul.If you’re a founder who’s staring at your website or brand thinking, “This no longer reflects me”, or “This brand isn’t pulling in my ideal clients” — this episode is for you.It’s about refreshing your identity, elevating your visuals, and aligning your business so that it truly converts.


Key Takeaways for Founders

  • Clarify your future self. Start with the vision of who you are becoming — not just what you’re doing now.

  • Audit what’s holding you back. Systems, habits, people or visuals that no longer serve you need to go.

  • Take a brave step forward. Whether it’s delegating, redesigning, or launching something bold — action is your next move.


Ready to Bloom?

I invite you to listen to the full episode and let it spark your next phase of growth. 👉 Listen here And if you’re ready to elevate your brand with intention — let’s talk. At BLOOM Virtual Co, we design brands with clarity, strategy, and heart.


Listen on Apple Podcasts or Spotify


Thank you to the Badass Women in Business team for hosting me, and to all of you for continuing to show up.Here’s to building brands that bloom, beautifully and boldly. 🌸

— Ashley King, Founder & Chief Creative, BLOOM Virtual Co

 
 
bottom of page